A target audience is the specific group of consumers most likely to want or need your product, service, or message. Because this group shares common traits, businesses focus their marketing resources directly on them to increase conversions and avoid wasting money on the general public. Target Audience vs. Target Market
Target Market: The broad, overall group of consumers a company intends to serve (e.g., “all small business owners”).
Target Audience: A narrower, highly specific subset within that market chosen for a particular marketing campaign (e.g., “small business owners who need help with social media and have a $1,000 monthly budget”). Key Characteristics Used to Define an Audience
Marketers group target audiences by looking at four core data categories: How to Identify Your Target Audience in 5 steps – Adobe
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