An audience is a group of people who assemble to watch, listen to, or otherwise consume a performance, work of art, piece of writing, or digital broadcast. Derived from the Latin word audire (meaning “to hear”), the term traditionally applied to listeners at speeches or musical events, but it now encompasses readers, viewers, and digital consumers across all media types.
Understanding the nature of an audience is vital in communication, marketing, and public speaking. Dictionary Definitions
Major language authorities define the term through several distinct lenses: Audience – The Writing Center
This handout will help you understand and write for the appropriate audience when you write an academic essay. The Writing Center
Audience Analysis – Communication – University of Pittsburgh
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